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BATHHOUSE

Senior Manager, Growth Marketing

Brooklyn, NYKokoaikainenLähityöVanhempi asiantuntijaMarkkinointi ja sisältöYleinen sauna tai saunakeskusKielet: English

Own paid acquisition for Bathhouse as it scales, running performance marketing across Meta, TikTok, Google, YouTube, and CTV for established New York locations and new-market launches.

Tehtävät

  • Own paid end-to-end across Meta, TikTok, Google, YouTube, and CTV: account architecture, campaign structure, budgets, pacing, bidding, audiences, and testing.
  • Manage spend across markets at different stages, from always-on demand for established NYC locations to launch-scale flights for new cities.
  • Set CAC and volume targets by location with the Director of Growth and own the daily and weekly decisions that hit them.
  • Run the creative testing pipeline with the in-house creative and content team.
  • Build launch media plans for new markets and turn what worked into a playbook for the next city.
  • Own tracking health across the stack: pixel and CAPI implementation, GA4, UTM discipline, and the data warehouse.

Odotamme

  • 4-7 years running paid acquisition hands-on with meaningful budgets.
  • Genuinely multi-channel: deep in Meta plus at least two of TikTok, Google, YouTube, or CTV at scale.
  • Understands incrementality — holdouts, geo tests, lift studies — and what platform-reported numbers hide.
  • Technically fluent across the measurement stack: tagging, pixel and CAPI implementation, attribution logic.
  • Comfortable getting answers from data directly, whether by SQL or self-built workflows.

Palkkaus ja edut

USD 120,000 - 130,000 per year
  • Medical, vision, and dental insurance.
  • PTO and 401(k).
  • Complimentary unlimited admission to Bathhouse with unlimited guest passes.
  • 50% discount on services, retail products, and restaurant offerings.