Senior Manager, Growth Marketing

Own paid acquisition for Bathhouse as it scales, running performance marketing across Meta, TikTok, Google, YouTube, and CTV for established New York locations and new-market launches.

Responsibilities

• Own paid end-to-end across Meta, TikTok, Google, YouTube, and CTV: account architecture, campaign structure, budgets, pacing, bidding, audiences, and testing.
• Manage spend across markets at different stages, from always-on demand for established NYC locations to launch-scale flights for new cities.
• Set CAC and volume targets by location with the Director of Growth and own the daily and weekly decisions that hit them.
• Run the creative testing pipeline with the in-house creative and content team.
• Build launch media plans for new markets and turn what worked into a playbook for the next city.
• Own tracking health across the stack: pixel and CAPI implementation, GA4, UTM discipline, and the data warehouse.

Requirements

• 4-7 years running paid acquisition hands-on with meaningful budgets.
• Genuinely multi-channel: deep in Meta plus at least two of TikTok, Google, YouTube, or CTV at scale.
• Understands incrementality — holdouts, geo tests, lift studies — and what platform-reported numbers hide.
• Technically fluent across the measurement stack: tagging, pixel and CAPI implementation, attribution logic.
• Comfortable getting answers from data directly, whether by SQL or self-built workflows.

Compensation and benefits

USD 120,000 - 130,000 per year

• Medical, vision, and dental insurance.
• PTO and 401(k).
• Complimentary unlimited admission to Bathhouse with unlimited guest passes.
• 50% discount on services, retail products, and restaurant offerings.